Brand Positioning Strategy
Visual identity and market strategy
Market analysis, competitive positioning and integrated communication.
BrandingStrategyMarket Analysis
Arthur Leão
Strategic Analyst
Marketing • Projects • Finance • Landing Pages • Digital Campaigns
Business Administration graduate with corporate experience in marketing, projects and finance. I work as a strategic analyst, combining analysis, communication and organization to turn ideas into campaigns, processes and digital solutions.
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Projects Delivered
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Clients Served
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Years of Experience
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Top Marketing Award
Web Portfolio
Design and web development projects combining strategy, creativity and performance.
1Stores
patifaria.store
E-commerce
Patifaria Store
Original t-shirts with unique prints. Collections Acid Wave, Treino Insano and Sem Juízo.
Online StoreSecure PaymentTracking
Visit Site
jghostwriter.com
Anonymous Writer Store
JGhostwriter.com
Store of the anonymous writer J. Ghost. Books that provoke, not explain. PT/EN.
BooksPT/ENOriginal
Visit Site
2Hospitality
tocadosleoesalgodoal.com
Hospitality & Tourism
Toca dos Leões
Guesthouse in Algodoal, Pará. House with pool, tropical garden and beach access.
Responsive DesignBookingGallery
Visit Site
novahospedaria-yyrineqs.manus.space
Hospitality & Tourism
Bamaica — Espaço Curupira
Authentic, roots-style guesthouse with art, music and the true Algodoal vibe. Rooms and hammock area on the island.
Landing PageLodgingAlgodoal
Visit Site
Art & Creations
Designs and visual content for campaigns.
About Me
Strategy with clarity and purpose.
Business Administration graduate with corporate experience in marketing, projects and finance. I work as a strategic analyst, combining analysis, communication and organization to turn ideas into campaigns, processes and digital solutions.
My focus is helping brands and businesses gain clarity, online presence and real opportunities through positioning and result-oriented strategies.
Core Skills
Strategic AnalysisDigital MarketingWebsites & Landing PagesProject Management
Featured Projects
Financial Process Optimization
Management controls and flows
Process redesign and tooling for operational efficiency.
ProcessesFinanceOptimization
Integrated Digital Campaign
Omnichannel digital strategy
Campaigns, social media management and results analysis.
Digital MarketingCampaignsAnalytics
Areas of Expertise
Specializations that combine strategy, technology and creativity to deliver results.
Strategic Analysis
Market diagnosis, competitive positioning and result-driven strategies.
Digital Marketing
Integrated campaigns, online presence and communication to strengthen brand and generate opportunities.
Web Development
Strategic websites and landing pages combining elegant design and conversion.
Technical & On-Page SEO
Optimization for organic ranking: structure, speed, schema markup and content.
AI Optimization
Structuring content and data for LLMs and intelligent search engines (GEO).
Visual Creation
Digital art, visual identity and visual content for high-impact campaigns.
Skills & Tools
Technologies and platforms I master to deliver high-impact strategic solutions.
Google Analytics
Data analysis, conversion tracking and behavior insights.
SEO & SEM
Search engine optimization and paid media campaign management.
Automation (Zapier)
Tool integration and process automation.
Design & Figma
Prototyping, wireframing and interface design.
Digital Strategy
Online brand positioning and omnichannel strategies.
Project Management
Planning and execution with agile methodologies.
SEO & Visibility
Optimization strategies for traditional search engines and generative AI. From technical to semantic.
Full SEO Audit
Technical analysis of performance, indexing, Core Web Vitals, URL structure and information architecture.
On-Page SEO
Optimization of titles, meta descriptions, headings, schema markup, internal linking and semantic content.
Core Web Vitals
Improving LCP, FID and CLS for loading speed and user experience.
Local SEO & Maps
Optimization for Google Business Profile and local searches with geo-targeting and reviews.
Metrics Analysis
Monitoring rankings, organic traffic, CTR and conversions via Google Analytics and Search Console.
GEO — Generative Engine Optimization
Structuring content to be cited by ChatGPT, Perplexity, Gemini and other AI search engines.
AI Visibility
Your project ready to be found, understood and cited by artificial intelligence.
Visible to LLMs
Structured content with schema markup, clean data and clear semantics to be easily processed by AIs.
AI-First Design
Sites designed to be understandable by AI agents: clear navigation, well-hierarchized content and rich metadata.
Citation Optimization
Strategies to increase chances of being cited in answers from generative AIs and intelligent search engines.
Strong E-E-A-T
Demonstrating Experience, Expertise, Authoritativeness and Trust for both human and AI algorithms.
Beyond traditional SEO, I optimize projects for GEO (Generative Engine Optimization) — the new frontier of visibility where ChatGPT, Perplexity, Gemini and other AI search engines decide which sources to cite. Semantic structure, clean data and demonstrated authority.
Real Case · Digital Media
May Results — Hospitality
Real metrics from two guesthouses under my Digital Media management. Significant Instagram growth in just 28 days, with content strategy, positioning and brand consistency.
Views
27.8K
↑ +596%
Interactions
578
↑ +386%
Followers gained
110
↑ +168%
DM contacts
16
↑ +100%
Reels and post views
4.9K
+29,229% vs April
Non-follower views
66%
+29,954% vs April
New followers in the month
189
+131 vs April
Source: Instagram Insights · Period: May/2026.
Awards
Top Marketing 2018
Digital Marketing Excellence Award
Recognition for excellence in digital marketing strategy, campaign innovation and measurable results. Reflects the commitment to quality, creativity and result orientation.
Let's Talk?
I'm always open to new opportunities, partnerships and strategic challenges. If you're looking for a professional who combines analysis, creativity and execution, let's talk.